Brand development and its impact on the market are essential to any thriving business. Intellectual property plays a vital role in business development through strategies that focus on brand creation and visibility.

The importance of brands for creating value for a business is widely recognized today.

A brand image can be developed by any organization, whether for-profit, non-profit, small, medium or large, even a country or region.

What Is The Importance Of Brand Names?

Differentiation is one of the most important functions of a brand. As far as the target group of consumers is concerned, the brand needs to have a “point of difference.”. The point of difference should be:

An identifiable good or service (in terms of what it sells);
Goods and/or services that are desirable (in terms of quality and value);
Reliable; and credible
Clearly communicated (in terms of how and to whom the message is addressed).
On the other hand, the stronger a brand's differentiation power, the greater its effectiveness and therefore its value.

What is the process of developing a brand image?

In order to build a brand image, you need an effective branding strategy, which is an integral part of any business plan, as already mentioned.

Consumer needs and desires should be anticipated and shaped by a successful brand strategy. Brand success is therefore determined by knowing your consumers. In order for a branding strategy to be successful, good consumer research is essential.

There is no doubt that statistics, polls, and graphs are valuable indicators, but the knowledge and understanding gained through personal contact with customers and the experience acquired from running the business are also important factors.

January 2023

Delhi High Court sets aside registration of ‘Swiss Military’ trademark by private company

The Delhi High Court has set aside the registration of ‘Swiss Military’ and the logo by a private company called Promoshirts SM. The HC has held that a red cross with white background and the words ‘Swiss Military’ serve as a source identifier for the goods of Swiss Origin for the public.

January 2023

Return of iconic Yezdi motorcycle hits legal hurdle, Karnataka HC cancels trademark acquisition by heir of original maker

The return of ‘Yezdi’, an iconic Indian motorcycle from the 1970s, has suffered a legal setback with the Karnataka High Court ruling as illegal the acquisition of the ‘Yezdi’ trademark by a member of the family of the original owners — Ideal Jawa (India) Pvt Ltd — which went into liquidation two decades ago.

December 2022

India to seek IPR waiver for green energy tech at G20

India is planning to push for a waiver of intellectual property rights (IPR) for technologies related to green energy and energy transition in a bid to bridge the technology gap across G20 countries, two officials aware of the matter said. India took over presidency of the grouping earlier this month.

Blogs

Breaking News: Toyota Loses Trademark Battle over Prius at Indian Supreme Court

The plaintiff, in this case, is Toyota Jidosha Kabushiki Kaisha and they seek to prevent the defendant, a spare parts supplier by the name M/S Prius Auto Industries Limited, from the usage of the trademarks- “Toyota”, “Innova”, and “Prius”. According to the finding of the court, two of the three trademarks mentioned, namely Toyota and […]

Why Intellectual Property Rights

Intellectual property rights create a situation in which the inventor or the creator enjoys full ownership and rights to commercial exploitation of his creation while everyone else is excluded. The justification is that such a creation, if it has material value, must benefit the creator while preventing others who would otherwise commercially exploit the concept […]

An Overview of Copyright

WIPO defines copyright as the right of creators to ownership of their creations and to make use for commercial or other purposes. Copyright today covers literary creations, printed material, computer programs, data, audiovisual media, dance, paintings and drawings, photographs, sculpture, architecture, ad material, technical drawings and others that are the outcome of intellectual effort. From […]

Explore More

Brand Strategy