A trademark is essential when you wish to distinguish your goods or services from those of another business. Several types of trademarks can be registered in India, including words, logos, numerals, slogans, and devices.

As well as enhancing your reputation, your trademark strengthens your long-term relationships with your customers.

According to the Trademarks Act 1999, a wide range of marks are protected by law. This includes your rights as a trademark holder and how to enforce these rights.

According to the Trademarks Act 1999, a wide range of marks are protected by law. This includes your rights as a trademark holder and how to enforce these rights.

What is not a trademark?

There is a very common misconception that a trademark is the same as a registered business name, registered company name, domain name, or even a design. This is not the case.

Trademarks must be actively used in the course of business. Otherwise, it may be removed for non-use.

Your trademark is an integral part of your brand identity. It is the way you present yourself to your customers.

An example would be your company logo, a jingle you use in an advertisement, or your business name painted on your truck side or on your packaging.

There are several types of trade marks, including:

Alternatively, a combination of the above.

January 2023
Delhi High Court sets aside registration of ‘Swiss Military’ trademark by private company
The Delhi High Court has set aside the registration of ‘Swiss Military’ and the logo by a private company called Promoshirts SM. The HC has held that a red cross with white background and the words ‘Swiss Military’ serve as a source identifier for the goods of Swiss Origin for the public.
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January 2023
Return of iconic Yezdi motorcycle hits legal hurdle, Karnataka HC cancels trademark acquisition by heir of original maker
The return of ‘Yezdi’, an iconic Indian motorcycle from the 1970s, has suffered a legal setback with the Karnataka High Court ruling as illegal the acquisition of the ‘Yezdi’ trademark by a member of the family of the original owners — Ideal Jawa (India) Pvt Ltd — which went into liquidation two decades ago.
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December 2022
India to seek IPR waiver for green energy tech at G20
India is planning to push for a waiver of intellectual property rights (IPR) for technologies related to green energy and energy transition in a bid to bridge the technology gap across G20 countries, two officials aware of the matter said. India took over presidency of the grouping earlier this month.
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News & Events


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