A brand image can be developed by any organization, whether for-profit, non-profit, small, medium or large, even a country or region.
Differentiation is one of the most important functions of a brand. As far as the target group of consumers is concerned, the brand needs to have a “point of difference.”. The point of difference should be:
In order to build a brand image, you need an effective branding strategy, which is an integral part of any business plan, as already mentioned.
Consumer needs and desires should be anticipated and shaped by a successful brand strategy. Brand success is therefore determined by knowing your consumers. In order for a branding strategy to be successful, good consumer research is essential.
There is no doubt that statistics, polls, and graphs are valuable indicators, but the knowledge and understanding gained through personal contact with customers and the experience acquired from running the business are also important factors.
The plaintiff, in this case, is Toyota Jidosha Kabushiki Kaisha and they seek to prevent the defendant, a spare parts supplier by the name M/S Prius Auto Industries Limited, from the usage of the trademarks- “Toyota”, “Innova”, and “Prius”. According to the finding of the court, two of the three trademarks mentioned, namely Toyota and […]
Intellectual property rights create a situation in which the inventor or the creator enjoys full ownership and rights to commercial exploitation of his creation while everyone else is excluded. The justification is that such a creation, if it has material value, must benefit the creator while preventing others who would otherwise commercially exploit the concept […]
WIPO defines copyright as the right of creators to ownership of their creations and to make use for commercial or other purposes. Copyright today covers literary creations, printed material, computer programs, data, audiovisual media, dance, paintings and drawings, photographs, sculpture, architecture, ad material, technical drawings and others that are the outcome of intellectual effort. From […]