Home / Alibaba IPR Report Shows Ideal Brand Protection Program

Alibaba IPR Report Shows Ideal Brand Protection Program

Alibaba IPR Report Shows Ideal Brand Protection Program
Dec 2022

As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders requests, and check offline enforcement as has been stated in IPR annual report.

The report further notes that as a result of the giant’s increasing IP-protection programs in the last year, the following took place

  • Before any sale, 96% of proactive listings need to be eliminated
  • Almost 96% of the total removal requests done through the online portal of the giant’s IPP platform need to be processed in one day.
  • In the IPP platform, there have been 20% more registered users compared to the previous time.
  • Comparatively, there has been a 57% reduction in the listings in relation to consumer reports of counterfeits. It further resulted in improved use of the latest IP-protection technology.
  • There has been almost 1045 IP concerning leads from Alibaba that further resulted in checking 4125 suspected criminals along with the closing of 2029 facilities relating to the manufacture and offer service of illegal items. This is an indication of Alibaba’s increase in service compared to the previous year. It further highlights the fact that the giant has established great collaboration with the right holders.

Membership in Alibaba Anti-counterfeit Alliance or AACA shows how effective collaboration of IP stakeholders along with the right holders is able to deploy their best technical knowledge to prevent IP infringers. It has grown to almost 170 right holders from all over the world from the end of 2019. It has come up to 30 since its launch in 2017 January. Some of the brand owners to include their name in 2019 are Dyson, Michael Kors, Fossil, Tommy Hilfiger, Siemens, Coach and Kohler. In the list of 170 right holders, European constitute about 31% of total members, America, about 30%, China, about 25%, and Asia Pacific region constituting about 14% among the members.

Key initiatives of IP protection

Some of the key initiatives given in the IP Protection report are mentioned in the following part.

  • Notice and Takedown

    Through the giant’s IPP Platform, it is becoming easy for brands to submit requests for IPR protection. The platform continued to be the place for right holders who are able to track the complaint procedure and go through the counter notices that are submitted by the merchants. The seamless procedure and easy-to-use interface have contributed to this ease of work. As a result of this, there has been a 20% increase in the program’s membership. Even to enhance the user experience, Alibaba has come up with support center service aiming to help small and medium-sized business ventures.

  • Better Global recognition

    Alibaba’s IPR initiatives got the recognition of the stakeholders across the world. In addition, the giant has achieved third-party praise for its enhanced network of IP protection work.

Trending Blogs
Why Intellectual Property Rights
Intellectual property rights create a situation in which the inventor or the creator enjoys full ownership and rights to commercial exploitation of his creation while everyone else is excluded. The justification is that such a creation, if it has material value, must benefit the creator while preventing others who would otherwise commercially exploit the concept […]
Read More
Copyright in the Digital World
These days, there is an increased use of smartphones, computers and tablets and multimedia has shown its great influence in our lives. In the digital world, there are several works used by us. Have you thought whose work are we using? Well, none of us have tried to find out the owner of the work […]
Read More
India dropped to 40th position in International Intellectual Property Index
India has fallen to 40th position in the International Intellectual Property Index. This index helps know about the IP climate in the 53 global economies of the present year. This is as per the report US Chamber of Commerce’s Global Innovation Policy Center. As per last year’s report, India has been ranked in the 36th […]
Read More
Patents – An Important Tool for Pharmaceutical Industry
For suitable protection of medical inventions, patents are the perfect option. This would also safeguard medical discoveries that are research-based and it is done by most of the pharmaceutical companies. In return for the protection offered by the patent, it can disclose the research used in coming up with the medical innovation in the pharmaceutical […]
Read More
Alibaba IPR Report Shows Ideal Brand Protection Program
As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders […]
Read More
Breaking News: Toyota Loses Trademark Battle over Prius at Indian Supreme Court
The plaintiff, in this case, is Toyota Jidosha Kabushiki Kaisha and they seek to prevent the defendant, a spare parts supplier by the name M/S Prius Auto Industries Limited, from the usage of the trademarks- “Toyota”, “Innova”, and “Prius”. According to the finding of the court, two of the three trademarks mentioned, namely Toyota and […]
Read More
Why Are Drug Patents Important Everything You Need to Know?
Before you ask for the importance of patent in the Pharmaceutical world, let us first learn about Patents. After a song is recorder, the song is approached by various music production companies who would like to rent the copyright of the song for marketing purpose and earn profit from it. And patent is almost similar, […]
Read More
Voluntary Cancellation of Trademark Registration
Trademark registration is a timely affair for 10 years, and it is registered as per the Trademark Act, 1999. There are certain rules and laws pertaining to trademarking a symbol for a brand. A proprietor can get a symbol, phrase of the word, or equivalent trademarked to be used for the brand. But there are […]
Read More
The Clash Of Jurisdiction Of CCI And TRAI
Overlapping Jurisdiction The Competition Act, 2002 read with section 18 of the legislation delegates to the Competition Commission of India (the “CCI”) the duty of “promoting and sustaining competition” in the Indian economy. This implies that the CCI will have principal jurisdiction to regulate conditions of competition in the relevant market of India. Whereas, Section […]
Read More
Fluid Trademarks
Fluid mark is often thought of as a conventional mark which can be converted to a living form with some specific representation. In other words, fluid trademark is a modern method of branding that shall help achieve success easily in this digital era. As per the name, the mark tends to change with time. This […]
Read More
X
Download Firm Profile