Home / Alibaba IPR Report Shows Ideal Brand Protection Program

Alibaba IPR Report Shows Ideal Brand Protection Program

Alibaba IPR Report Shows Ideal Brand Protection Program
Dec 2022

As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders requests, and check offline enforcement as has been stated in IPR annual report.

The report further notes that as a result of the giant’s increasing IP-protection programs in the last year, the following took place

  • Before any sale, 96% of proactive listings need to be eliminated
  • Almost 96% of the total removal requests done through the online portal of the giant’s IPP platform need to be processed in one day.
  • In the IPP platform, there have been 20% more registered users compared to the previous time.
  • Comparatively, there has been a 57% reduction in the listings in relation to consumer reports of counterfeits. It further resulted in improved use of the latest IP-protection technology.
  • There has been almost 1045 IP concerning leads from Alibaba that further resulted in checking 4125 suspected criminals along with the closing of 2029 facilities relating to the manufacture and offer service of illegal items. This is an indication of Alibaba’s increase in service compared to the previous year. It further highlights the fact that the giant has established great collaboration with the right holders.

Membership in Alibaba Anti-counterfeit Alliance or AACA shows how effective collaboration of IP stakeholders along with the right holders is able to deploy their best technical knowledge to prevent IP infringers. It has grown to almost 170 right holders from all over the world from the end of 2019. It has come up to 30 since its launch in 2017 January. Some of the brand owners to include their name in 2019 are Dyson, Michael Kors, Fossil, Tommy Hilfiger, Siemens, Coach and Kohler. In the list of 170 right holders, European constitute about 31% of total members, America, about 30%, China, about 25%, and Asia Pacific region constituting about 14% among the members.

Key initiatives of IP protection

Some of the key initiatives given in the IP Protection report are mentioned in the following part.

  • Notice and Takedown

    Through the giant’s IPP Platform, it is becoming easy for brands to submit requests for IPR protection. The platform continued to be the place for right holders who are able to track the complaint procedure and go through the counter notices that are submitted by the merchants. The seamless procedure and easy-to-use interface have contributed to this ease of work. As a result of this, there has been a 20% increase in the program’s membership. Even to enhance the user experience, Alibaba has come up with support center service aiming to help small and medium-sized business ventures.

  • Better Global recognition

    Alibaba’s IPR initiatives got the recognition of the stakeholders across the world. In addition, the giant has achieved third-party praise for its enhanced network of IP protection work.

Trending Blogs
Delhi HC’s Ex Parte Order in Coca-Cola Company & Anr vs Glacier Water Industries Ltd.
This is a case of a Delhi High court ex parte proceeding concerning trademark dilution. The plaintiff filed a suit seeking a permanent injunction, damages and to restrain them from passing off their products as that of the plaintiff. The plaintiff also pleaded the court to restrain the defendants from using the mark ‘KINLEY’ and […]
Read More
3D Printing and IPR
The three-dimensional or 3D printing service is different from the traditional way of manufacturing. In the 3D process, objects are created layer wise to get the desired three dimensional impacts. Since the inception of this latest idea in 1980s, it has gone through several changes in the technology used. This requires use of different production […]
Read More
Alibaba IPR Report Shows Ideal Brand Protection Program
As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders […]
Read More
Protection Folklores India Intellectual Property Rights
India is a land of diversity when it comes to folk and ethnic culture with hundreds of ethnic, linguistic and religious groups with diverse origins and lifestyles that, over time, intermingled in part and remained untouched in parts over centuries. Perception about folklore differs in India, mainly associated with tribals and simple rural people, rather […]
Read More
Early-Stage Intellectual Property to Raise More Money
What is Artificial Intelligence? Creation of innovative ideas is what matters the most in running a business. People were least bothered to patent the designs. But with increasing use of almost similar ideas in the businesses, it is of great importance to patent the ideas. This shall help in better growth of the business and […]
Read More
Need for Kashmiri Saffron to get the GI tag
The Kashmiri Saffron has been given geographical indication tag recently from Lieutenant Governor G C Murmu. The acquiring of GI tag is a step ahead in bringing the brand among the list of top ones. The tag has been given for the saffron grown in Kashmir. In this regard, it can be said that the […]
Read More
Can Religious Symbols Be Registered As Trademarks?
Are you planning to register religious symbols as trademarks? Well, you should research thoroughly to understand the use of religious symbols as trademarks. You have to consider the sentiments of people before you plan to use regions symbol for your business. India being a secular country encourages different citizen follows different religions, practicing it and […]
Read More
Patents – An Important Tool for Pharmaceutical Industry
For suitable protection of medical inventions, patents are the perfect option. This would also safeguard medical discoveries that are research-based and it is done by most of the pharmaceutical companies. In return for the protection offered by the patent, it can disclose the research used in coming up with the medical innovation in the pharmaceutical […]
Read More
Music Law 101: What Does Copyright Law Protect?
Music Law 101 is all about protecting different musical works along with sound recordings to its original creator. As copyright can be a confusing part, it is better to know what all it protects so that it becomes easy. It is known that each piece of recording has two types of copyrights. First, it protects […]
Read More
Blockchain Technology: Is it Building a Brighter Future
What is Blockchain Technology? The Blockchain is an incorruptible digital ledger of transactions that can be programmed to record virtually everything of value. So a blockchain is a continuously growing list of records called blocks, which are linked and secured. It protects the identities of the users. Although transactions on the blockchain are not completely […]
Read More
X
Download Firm Profile