Alibaba IPR Report Shows Ideal Brand Protection Program

Dec 2022

As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders requests, and check offline enforcement as has been stated in IPR annual report.

The report further notes that as a result of the giant’s increasing IP-protection programs in the last year, the following took place

Before any sale, 96% of proactive listings need to be eliminated
Almost 96% of the total removal requests done through the online portal of the giant’s IPP platform need to be processed in one day.
In the IPP platform, there have been 20% more registered users compared to the previous time.
Comparatively, there has been a 57% reduction in the listings in relation to consumer reports of counterfeits. It further resulted in improved use of the latest IP-protection technology.
There has been almost 1045 IP concerning leads from Alibaba that further resulted in checking 4125 suspected criminals along with the closing of 2029 facilities relating to the manufacture and offer service of illegal items. This is an indication of Alibaba’s increase in service compared to the previous year. It further highlights the fact that the giant has established great collaboration with the right holders.

Membership in Alibaba Anti-counterfeit Alliance or AACA shows how effective collaboration of IP stakeholders along with the right holders is able to deploy their best technical knowledge to prevent IP infringers. It has grown to almost 170 right holders from all over the world from the end of 2019. It has come up to 30 since its launch in 2017 January. Some of the brand owners to include their name in 2019 are Dyson, Michael Kors, Fossil, Tommy Hilfiger, Siemens, Coach and Kohler. In the list of 170 right holders, European constitute about 31% of total members, America, about 30%, China, about 25%, and Asia Pacific region constituting about 14% among the members.

Key initiatives of IP protection

Some of the key initiatives given in the IP Protection report are mentioned in the following part.

Notice and Takedown

Through the giant’s IPP Platform, it is becoming easy for brands to submit requests for IPR protection. The platform continued to be the place for right holders who are able to track the complaint procedure and go through the counter notices that are submitted by the merchants. The seamless procedure and easy-to-use interface have contributed to this ease of work. As a result of this, there has been a 20% increase in the program’s membership. Even to enhance the user experience, Alibaba has come up with support center service aiming to help small and medium-sized business ventures.
Better Global recognition

Alibaba’s IPR initiatives got the recognition of the stakeholders across the world. In addition, the giant has achieved third-party praise for its enhanced network of IP protection work.

Trending Blogs

Liability Of Internet Service Providers In Digital Environment

Isp Liability In India: Internet Service Providers (ISPs) can be liable for the content on the sites they host. They can be liable even if they were merely passively hosting the site, unless they take down the objectionable material when they receive notice of it. The Copyright Act and the Information Technology Act includes the […]

Breaking News: Toyota Loses Trademark Battle over Prius at Indian Supreme Court

The plaintiff, in this case, is Toyota Jidosha Kabushiki Kaisha and they seek to prevent the defendant, a spare parts supplier by the name M/S Prius Auto Industries Limited, from the usage of the trademarks- “Toyota”, “Innova”, and “Prius”. According to the finding of the court, two of the three trademarks mentioned, namely Toyota and […]

US and India to join hands on the grounds of Intellectual Property Rights

After US President Donald Trump’s visit in India from February 24 to 25th February, India and the US have opted for an agreement relating to intellectual property rights or IPR. As a result of this, the cabinet sanctioned MoU with the US pertaining to IPRs, relevant to information and broadcasting as has been stated by […]

Intellectual Property Glance

The discussion on intellectual property starts with distributing it into three categories for the same of convenience and clarity. The product of intellectual efforts: The product of intellectual effort could be tangible or intangible encompassing such outcomes as literary creations, artistic creations, books, music, song, dance, drama, sculpture, paintings and even computer programs. It must […]

Fluid Trademarks

Fluid mark is often thought of as a conventional mark which can be converted to a living form with some specific representation. In other words, fluid trademark is a modern method of branding that shall help achieve success easily in this digital era. As per the name, the mark tends to change with time. This […]

Domain Name Disputes in India

Domain Name As Trademarks A domain name which is unique, capable of identifying itself and distinguishing its goods and services from those of others and acts as a reliable source identifier of concerned goods and services on the internet may be registered as a trademark. Domain Name Disputes A domain name dispute would arise when […]

Well Known Trademark And Indian Law

What is well-known trademark? As per new Trade Mark Rules 2017, a new procedure has been created that allows the Registrar to proclaim a particular trademark as “well known”. Section 2(1)(zg) Of The Trademark Act, 1999 states that well- known trademark is a mark which has become well known to the section of the public […]

Early-Stage Intellectual Property to Raise More Money

What is Artificial Intelligence? Creation of innovative ideas is what matters the most in running a business. People were least bothered to patent the designs. But with increasing use of almost similar ideas in the businesses, it is of great importance to patent the ideas. This shall help in better growth of the business and […]

The Clash Of Jurisdiction Of CCI And TRAI

Overlapping Jurisdiction The Competition Act, 2002 read with section 18 of the legislation delegates to the Competition Commission of India (the “CCI”) the duty of “promoting and sustaining competition” in the Indian economy. This implies that the CCI will have principal jurisdiction to regulate conditions of competition in the relevant market of India. Whereas, Section […]

Pharma Companies File 15% of Patents in India

The Indian Pharma industry is primarily known for its Generic Drugs. But recently, to push its value higher in the market, the Indian pharmaceutical industry is investing more in research and development of new drugs along with increasing the potency of the existing ones to move up the value chain. From 2013-2015, out of the […]

Alibaba IPR Report Shows Ideal Brand Protection Program

Key initiatives of IP protection

Notice and Takedown

Better Global recognition