Alibaba IPR Report Shows Ideal Brand Protection Program

Dec 2022

As per sources, e-commerce giant, Alibaba group has successfully gained success using intellectual property rights-protection. The giant has been able to offer quality service due to well integration of the latest technological improvements coupled with partnerships with top-rated brands. Also, external stakeholders assisted the giant in offering quality service to proactively monitor, go through rights-holders requests, and check offline enforcement as has been stated in IPR annual report.

The report further notes that as a result of the giant’s increasing IP-protection programs in the last year, the following took place

Before any sale, 96% of proactive listings need to be eliminated
Almost 96% of the total removal requests done through the online portal of the giant’s IPP platform need to be processed in one day.
In the IPP platform, there have been 20% more registered users compared to the previous time.
Comparatively, there has been a 57% reduction in the listings in relation to consumer reports of counterfeits. It further resulted in improved use of the latest IP-protection technology.
There has been almost 1045 IP concerning leads from Alibaba that further resulted in checking 4125 suspected criminals along with the closing of 2029 facilities relating to the manufacture and offer service of illegal items. This is an indication of Alibaba’s increase in service compared to the previous year. It further highlights the fact that the giant has established great collaboration with the right holders.

Membership in Alibaba Anti-counterfeit Alliance or AACA shows how effective collaboration of IP stakeholders along with the right holders is able to deploy their best technical knowledge to prevent IP infringers. It has grown to almost 170 right holders from all over the world from the end of 2019. It has come up to 30 since its launch in 2017 January. Some of the brand owners to include their name in 2019 are Dyson, Michael Kors, Fossil, Tommy Hilfiger, Siemens, Coach and Kohler. In the list of 170 right holders, European constitute about 31% of total members, America, about 30%, China, about 25%, and Asia Pacific region constituting about 14% among the members.

Key initiatives of IP protection

Some of the key initiatives given in the IP Protection report are mentioned in the following part.

Notice and Takedown

Through the giant’s IPP Platform, it is becoming easy for brands to submit requests for IPR protection. The platform continued to be the place for right holders who are able to track the complaint procedure and go through the counter notices that are submitted by the merchants. The seamless procedure and easy-to-use interface have contributed to this ease of work. As a result of this, there has been a 20% increase in the program’s membership. Even to enhance the user experience, Alibaba has come up with support center service aiming to help small and medium-sized business ventures.
Better Global recognition

Alibaba’s IPR initiatives got the recognition of the stakeholders across the world. In addition, the giant has achieved third-party praise for its enhanced network of IP protection work.

Trending Blogs

Intellectual Property Rights in the Era of Counterfeit Goods

The industry of counterfeited products has taken shape due to the desire of customers to get hands-on high quality item at reasonable rates. They have great satisfaction in this and this is where the counterfeited goods are made available in the market. Different world markets are full of counterfeited products ranging from cosmetics, electronics, footwear, […]

Why Intellectual Property Rights

Intellectual property rights create a situation in which the inventor or the creator enjoys full ownership and rights to commercial exploitation of his creation while everyone else is excluded. The justification is that such a creation, if it has material value, must benefit the creator while preventing others who would otherwise commercially exploit the concept […]

Patents – An Important Tool for Pharmaceutical Industry

For suitable protection of medical inventions, patents are the perfect option. This would also safeguard medical discoveries that are research-based and it is done by most of the pharmaceutical companies. In return for the protection offered by the patent, it can disclose the research used in coming up with the medical innovation in the pharmaceutical […]

An Overview of Copyright

WIPO defines copyright as the right of creators to ownership of their creations and to make use for commercial or other purposes. Copyright today covers literary creations, printed material, computer programs, data, audiovisual media, dance, paintings and drawings, photographs, sculpture, architecture, ad material, technical drawings and others that are the outcome of intellectual effort. From […]

3D Printing and IPR

The three-dimensional or 3D printing service is different from the traditional way of manufacturing. In the 3D process, objects are created layer wise to get the desired three dimensional impacts. Since the inception of this latest idea in 1980s, it has gone through several changes in the technology used. This requires use of different production […]

Drug Patents and Generic Pharmaceutical Drugs

When a drug is manufactured and released to the market in the initial period, it is sold under a certain brand names and can only be availed from a pharmacy after being prescribed by the doctor. The patent of the drug is owned by a few brands who are the only eligible brands to manufacture […]

India dropped to 40th position in International Intellectual Property Index

India has fallen to 40th position in the International Intellectual Property Index. This index helps know about the IP climate in the 53 global economies of the present year. This is as per the report US Chamber of Commerce’s Global Innovation Policy Center. As per last year’s report, India has been ranked in the 36th […]

The Common Law Protection Of Trade Secrets And The Need For A Statue

Introduction: A trade secret is anything you use in your business that gives you an advantage over your competitors. A trade secret can be a recipe, process, formula, strategy, technique or device that your competitors do not know, do not have, and cannot use. With development in technology, as well as the ease of sharing, […]

Lack of Music Publishing Knowledge Robbing Indian Artists of their Rights

In India there has been a lack of knowledge regarding publishing music. It can be said that a large part of publishing an art for is still unexplored. It is not about the common people but the artists and the music companies are oblivious towards it. At the initial stage due to lack of knowledge […]

For a music composer, lyricist, a producer, or any performer, protecting music is a big concern under the U.S. copyright protection laws. By copyright, it indicates legal protection that is offered to the original work of music of the creator from others to use it by their name. The copyright law shall prevent others from […]

Alibaba IPR Report Shows Ideal Brand Protection Program

Key initiatives of IP protection

Notice and Takedown

Better Global recognition